Privacy Policy

We collect information about you in various ways when you interact with our Services. The types of information may vary depending on how you use the Services, and may include:

• Basic contact details, such as name, mailing address, telephone number, and email address
• Demographic information, such as age (we are a 55+ community) and date of birth
• Payment information, such as credit or debit card number and billing address
• Reservation and account history, including information about your stays and transactions with us
• Vehicle and equipment information, such as RV make, model, length, and license plate
• Any information you include in communications with us, including via our AI chatbot
• Browser and device data, such as browser type, operating system, device identifier, and IP address
• Information about your interactions with our Website, such as pages visited and clickstream data
• Analytics data received from providers such as Google Analytics and Google Tag Manager
• Personal preferences you share with us, such as activities, interests, and special accommodation needs

We may deidentify or anonymize your information so it cannot reasonably be linked back to you, and we may use such deidentified information for any business purpose. If you provide information about another person, you represent that you have authority to do so.

Online Services

We collect information when you visit our Website, make or inquire about a reservation, sign up for our newsletter, interact with our AI chatbot, or engage with our Social Media Pages.

Property Visits & Offline Interactions

We collect information when you visit the Resort, use amenities and services, attend Resort events, or complete registration forms in person.

Customer Service

We collect information when you contact us by telephone, email, text, or other electronic communication. Calls may be recorded for quality assurance and training purposes.

Automatic Collection Technologies

• Cookies — small data files stored on your device that help us remember preferences and track usage. You can control cookie settings in your browser; however, some Website features may not function without them.
• Pixel tags & web beacons — used to track user actions and measure marketing effectiveness.
• Analytics tools — we use Google Analytics and Google Tag Manager. You can opt out at tools.google.com/dlpage/gaoptout.
• Log data — our servers record your IP address, browser type, referring pages, and timestamps.

Our Website is not currently designed to respond to "do not track" browser signals, except where required by law.

We use your information for our legitimate business interests and to manage our relationship with you, including:

• Providing the Services you request — processing reservations, confirming availability, sending pre-arrival communications, and providing customer support.
• Processing payments — facilitating secure payment transactions and billing.
• Communications — sending newsletters, promotional offers, and service-related messages. By providing your phone number, you agree to receive calls and messages related to your account and reservation. Standard rates apply. You may opt out at any time (see Section 6).
• Resort operations & safety — managing operations, monitoring common areas, and maintaining health and safety standards.
• Business improvement — analyzing usage trends, conducting surveys, and improving our services.
• Legal compliance — complying with applicable law, responding to legal process, and protecting the rights and safety of the Resort and others.

We implement reasonable technical, administrative, and physical measures to protect your information against loss, misuse, or unauthorized access. No data transmission or storage system can be guaranteed to be 100% secure. If you believe your interaction with us is no longer secure, please contact us immediately using the information in Section 6.

We retain your information for as long as reasonably necessary for the purposes described in this Policy, including to provide the Services, resolve disputes, enforce our agreements, and comply with legal obligations.

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers — vendors who perform functions on our behalf, such as payment processing, email delivery, reservation platforms, and analytics. They are required to keep your information confidential and use it only for the specific services they provide.
• Professional advisors — attorneys, accountants, and other advisors as needed for legal or business purposes.
• Business transactions — in connection with a merger, acquisition, or sale of assets, including in bankruptcy proceedings.
• Legal requirements — when required or permitted by law, including to respond to legal process, government requests, or to protect the safety of the Resort or others.
• With your consent — in other cases, with your prior consent.

You may contact us to update your information, request removal from our mailing list, or ask questions about this Policy. Please provide your name, address, phone number, and email so we can locate your records.

Shangri-La RV Resort is a 55+ adults-only community. Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected information from a minor, we will take reasonable steps to delete it promptly. If you are the parent or guardian of a minor who has provided us with information, please contact us using the information in Section 6.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last Updated" date at the top of the page indicates when it was last revised. Changes become effective when posted. Your continued use of the Services after changes are posted constitutes acceptance of the updated Policy.

If you are a California resident, the California Consumer Privacy Act ("CCPA") provides you with additional rights regarding your personal information. In the past 12 months, we have collected the following categories:

Your Rights Under the CCPA

• Right to know — request disclosure of the categories and specific pieces of personal information we have collected, our sources, our purposes, and the categories of third parties with whom we share it.
• Right to delete — request deletion of personal information we maintain about you.
• Right to correct — request correction of inaccurate personal information we maintain about you.
• Right to opt out of sale or sharing — direct us not to sell or share your personal information for cross-context behavioral advertising.
• Right to non-discrimination — we will not discriminate against you for exercising any of these rights.

To exercise any of these rights, contact us using the information in Section 6. We aim to fulfill verified requests within 45 days, with an extension of up to an additional 45 days if necessary. We may need to verify your identity before fulfilling your request.

Depending on your U.S. state of residence, you may have some or all of the following rights regarding personal information we have collected about you:

• Right to access — request confirmation that we process your information and obtain a copy in a portable, usable format.
• Right to delete — request deletion of personal information we maintain about you.
• Right to correct — request correction of inaccurate information.
• Right to opt out — opt out of processing your information for targeted advertising, profiling with significant effects, or the sale of your information.

To exercise any of these rights, or to appeal a decision we make regarding your request, contact us using the information in Section 6. We will not discriminate against you for doing so.